Behind every great brand is a great logo

Logo design is one of the most influential components of a great brand identity. It’s important to realize that your company logo is a powerful tool that provides instant recognition to your business. When properly branded, your logo will and can set you apart and above your competitors. As a matter of fact, the logo design helps to make or break your company. Often times a lack of customers and limited funds is  justification for businesses to put off logo design, as well as corporate brand identity, until profit increases. As a result, the lack of a properly designed logo makes branding very difficult. Not to mention, a poor logo makes these initial customers harder to come by and results in a failed business venture.

The elements of a strong logo

Other than identifying your company, a strong logo design will help your company stand out from the masses of visual marketing clutter. The best logos have these important characteristics:

  • Uniqueness – Does your logo design follow the stereotypical representations of your industry? In a similar manner, does it put a new and unique spin on former ideas?
  • Simplicity – A complex logos will date within a few years. Keep it simple from the start.
  • Consistent – with your company.  Does your logo convey your industry, target market, brand personality and level of quality from the start?
  • Adaptability – Can your customer still see your logo well if printed very small or used in black & white settings such as copies and faxes?
  • Visual Polish – A company’s logo design should not display a homemade sketch or look like clip-art unless you intend to convey very low-quality offerings.

Working with our logo design agency

The first step of the logo design process at Typework Studio is to understand our client’s business needs. To summarize, we address questions prior to any creative work that include:

  • What is the mission (and vision) of your business?
  • What do you hope to achieve from your business in the next 5-15 years?
  • How do you connect with your customers?
  • How do you promote and generate customer loyalty and repeat business?
  • Who is your targeted demographic group?

After we define a target message, the creative work takes place. To begin with, we design several unique logo solutions in black and white. The client selects a concept, and we work to refine the design of this logo. For this reason we offer the client several other slight variations of the design chosen. When we refine and perfect the final black and white logo, we introduce color. At the conclusion, we provide the client with high res files of the logo, including EPS, JPG, TIFF, PNG and any other files they may request.

Interested in logo design or a new brand identity?

Do you have startup or existing business in need of a logo design or brand identity? Please feel free to contact us at 716.320.0010 to speak with a branding logo designer or to discuss new logo design and brand identity. We offer brand identity design services to not only Buffalo, New York, but throughout the United States and internationally. Take a look at the articles within our logo design section to help understand the importance of a strong logo design and brand identity.

Brand Design Services

Identity / Logo

We design strong and unique logo solutions that establish our brands as leaders in their industry

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We unify brand identities with the graphic design of printed materials for strong marketing campaigns

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We strengthen brand presence through the design and development of unique web sites and mobile solutions

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We develop solid visual brand identities with the provision of studio and product photography

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