Defining the Client Process in Logo Design & Development
We’ve discussed the importance of logo design and the need for a professional logo. In order to start a great logo, it’s vital that you organize out your business. So what is the client process, and how does this play a role in the logo design? We outline some great questions for our client’s to answer.
Do you have a Design Brief for your Company?
A design brief is a great way to set the direction of your company. This helps identify your long term goals and sets brand parameters. Likewise, the design brief inspires creativity. Clearly defined objectives allow the logo design process to flow from a creative standpoint and help the company achieve its desire success. When you create a design brief, try to clarify as much as possible, including the following:
- Define your Company or Corporate Profile – Create an overview or summary of your company, along with a brief history. Clearly define what your business does, the products and services being offered and how people can potentially benefit from your company.
- Define your Company Goals – List the goals of your company, and what you hope to achieve from the company on a short term (1 year) and long term scale (10+ years). Decide exactly what your key message is, what you want to communicate to your viewer and why.
- Define your Target Market – Who is your target market – include any demographics you may know – the age, gender, income, employment, geography, lifestyle of those you are targeting with your message.
- Competition – List your competition and how they communicate their message. Knowing your competition’s strengths and weaknesses will help in developing a strong identity and branding message for yourself.
- Define any previous marketing Communication Background – Provide any present or previously designed communication activity, including any research, advertising or design.
Next: Did you Create a Working Budget?
Set a realistic budget for your logo design and branding project. In setting this budget, keep in mind that the logo design is the premise for your brand, and ultimately the success of failure of the venture. A logo needs to have longevity, be memorable, simple while reflecting the time and thought put into the design. Your logo is your investment in your company.
Finally: What is your Schedule and Deadline?
Set a clear and realistic schedule for the completion of project. Take into account the various stages of the project, which includes consultation, concept development, production and delivery of design.
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