The first challenge with every new brand identity is logo development. Many of our clients struggle to understand what a logo is, and what a logo is not. Behind every successful and strong brand there is a great logo. To define good logo design is essential as a first step in brand development. We define the logo as a symbol or a design with the purpose to identify an individual or organization’s products or services.
The logo, in a brand identity is the graphical element (icon) for the business, individual, organization or corporation. Likewise, your logo symbolizes who you are. A good logo helps to create an instant recognition of your business to the public. However, there are many logos that do not do this. The chief purpose of every logo is to represent the company’s brand. On a positive side, this will foster immediate customer recognition. Ultimately, there should only be one logo design made.
We believe our clients need to know what makes a good logo and what makes a bad logo. We find the clearest definition for a bad logo is to describe what a logo should not have. Some of these features include:
In the world, your brand image is everything. Society thrives on image. Due to this, how your brand looks will affect whether your target market invests in your company. A huge mistake of startup businesses is putting logo design to the side, with the hope of building a better image when (and if) they get clients and profit / revenue increases. An unprofessional logo creates an inefficient and sloppy business image. It’s true that the mass public does not have a critical “design eye,” however most people will be able to determine a professional logo from an unprofessional one.
A good logo helps your company stand out from your competitors. The best logos will have these important traits:
Good logo design together with proper brand and market strategies determines the success or failure of the company. A good logo will speak volumes, and inform their target market that they are legitimate and credible. On the negative side, a poor logo does the opposite. It lends to skepticism and eliminates trust. Ultimately, businesses without a professional logo are invisible and pass on the vital opportunity to communicate credibility and memorability.
— SHERLOCK HOLMES
Call to discuss your new brand identity with a designer at
(716) 320-0010 or email us at