At Typework Studio Branding & Design Agency, we design and develop websites intentionally. Not only do we design professional brands, but we recognize the importance of search engine optimization and being found by major search engines. We design and develop websites that keep the user and search engines in mind. Questions we ask our clients in regard to their web site content include:
Is your content relevant and inform people, while being descriptive and easy to read?
Is your content well written, i.e. grammatically correct without spelling errors?
Do you make use of title tags on all of your pages?
Is there a relevant meta description for each page?
Are your URLS short and friendly, not long and jumbled?
Do you have proper keywords in place in your content?
Are you using the appropriate headline tags, i.e. only one H1, H2 tags and using H3, H4, H5 tags appropriately? And are they in hierarchy?
Do your images have alt tags for visual impairment?
SEO Practices in Web Design
When we develop web sites we ensure that your site is properly optimized prior to launch. Whether it’s a CMS system or e-commerce shopping cart, we optimize the site so you rank well. Our SEO practices include:
Ensure images alt tags are in place, title tags and meta descriptions are in place. Moreover, we give you have access to rewrite these and update where necessary
Verify the web content makes use of relevant keyword phrases, while being helpful, friendly and grammatically correct
Confirm all 301 quick redirects are in place if you have a previous website. This makes your google URLS go to the new page rather than a 404 Not Found page. We create helpful 404 pages that direct people to other areas of your site. So if by accident someone does land on a nonexistent page, they can easily navigate your site.
We install google analytics so you can monitor and track your web clicks. Discover what browsers people use, frequently page visits and more. This aids in a strong ad campaign that can generate clicks.
Sitemaps are in place for proper indexing by web crawlers
Make sure all elements of the website are readable by search engines (ie no Adobe flash). This also ensures that the site will be read on all devices and keep the bounce rate low
Analyze page content structure, i.e. all headline tags content is hierarchal