The PROS logo design project began as a result of GAR Associates LLC in Buffalo, NY creating a new, online interface for municipalities to deliver real property assessment data and other useful information to the public with a few clicks. As the software became ready to launch, the team recognized the need for a brand identity. Because the software system is subscription based, a professional brand identity would help to establish credibility with potential clients. The entire brand identity scope included logo design, business card design, brochure design, and an online presence via website design. The final logo design designed by our designers at Typework Studio is shown in the project above. The new logo design and brand identity has thus proven successful, as PROS now has clients in Erie County, Genesee County, Niagara County, Saratoga County,Schenectady County, and Westchester County.