We are a NY logo design agency that provide professional logo design for new or existing brands. Our goal with each project is to create a strong and successful logo through simplicity, minimalism, uniqueness and solid typography. With these characteristics in mind for each logo design project, we are able to produce successful and beautiful logos that are the foundation for a great brand.
As we begin each project, we work with our clients to understand their goal and mission. With clarification of this message, we can focus on the best way to achieve this in the simplest, memorable and timeless design method. We seek to provide the strongest logo solution, and at the same time strive to educate our clients the power of a great logo and how it can strengthen the success of their brand.
The logo design of a brand is a critical element to it’s success. Your logo is a powerful visual tool that creates instant recognition for your business/brand. Essentially, it can make or break your brand. With the proper brand strategy, your logo design should function as a visual aid that sets you apart from your competitors.
New companies and businesses often feel (note – key word here is “feel”) that their initial lack of customers and limited funds is a justifiable reason to not invest in a custom logo. It is a task that is neglected until revenue increases. These startups turn to non professional avenues, such as online do-it-yourself interfaces, logo design crowd sourcing websites, purchasing cheap logo templates or simply trying to use a desktop font with an graphic as a logo solution. The results of these means can be devastating to a new brand. The failure to have a properly designed logo makes branding the new company very difficult. Moreover, a poorly designed logo conveys lack of credibility, and makes it harder for initial customers to place their trust in what you offer.
The primary purpose your logo serves is the visual identifier of your company/brand. Investing in a well designed custom logo will help you position your company/brand as a leader among a multitude of poor logo designs. The best logo design solutions will incorporate these important features:
The first step of the logo design process at Typework Studio is to understand our clients’ needs and goals. Before any creative work takes place, we clarify your vision through questions like:
With answers to these questions, the creative work takes place. First, we design several unique logo solutions in black and white which we present to the client as a PDF. After reviewal and discussion, the client selects a concept, and we work to refine the design of this logo. After we perfect the final black and white logo, we introduce color variations. At the conclusion of the logo design process, we provide the client with high res files of the logo including EPS, JPG, TIFF, PNG and any other files they may request.
Are you in the search for a professional logo design for your company/brand? Contact our design office in Buffalo, NY by calling (716) 320-0010, emailing us at [email protected] or use the form below.