Since 2008, Typework Studio, a NY Branding and Logo Design Agency, has worked with our clients and their businesses to build great brand identities through logo design. Working alongside our clients, we strive to understand their goals and mission to develop a logo that clearly communicates who they are in a simple and timeless fashion. In addition to designing great logos, we seek to educate our clients as to the power of a good logo and how it can positively strengthen the success of their brand.
Logo design is essential to the success of a brand. A professional logo is a powerful tool that creates instant recognition for your business. Your logo makes or breaks your brand. When properly branded, your logo will function to set you apart from your competitors. New companies and businesses can often feel that a lack of customers and limited funds is a justifiable reason to put off logo design until revenue increases. As a result, the lack of having a properly designed logo makes branding the new company very difficult. Moreover, a poorly designed logo makes initial customers harder to place their trust in you and can result in a failed business venture. Ultimately, how your logo design appears within your brand will make or break your company.
Other than a visual identifier of your company, a strong and well designed logo will help your company stand out from the masses of visual marketing clutter. The best logo designs have these important characteristics:
The first step of the logo design process at Typework Studio is understanding our client’s needs and goals. Before any creative work takes place, we strive to understand our client through questions like:
After we define a target message with the client, creative work takes place. First, we design several unique logo solutions in black and white which we present to the client as a PDF. After reviewal and discussion, the client selects a concept, and we work to refine the design of this logo. After we perfect the final black and white logo, we introduce color variations. At the conclusion of the logo design process, we provide the client with high res files of the logo including EPS, JPG, TIFF, PNG and any other files they may request.
Are you a startup or existing business in search of a logo design agency for your new or existing brand identity? Please call our NY design office at 716.320.0010 or email us at [email protected] to speak with a logo designer or to discuss our logo design options. We offer brand development and logo design services to not only Buffalo, NY, but also to the United States as well as internationally. Please review our logo design articles to help understand the design process and the importance of strong logo design within your brand identity.