We are a NY logo design agency who design custom logos for new or existing brands. With each logo, we endeavor to create a strong and successful solution through simplicity, minimalism, uniqueness and solid typography. With these being in the forefront to each custom logo design project, we are able to successfully provide our clients with beautiful logos that will create the foundation for a great brand. As we begin each project, we work with our clients to understand what is their goal and mission. We clarify what message they seek to communicate with their brand and focus on how we can achieve this in the simplest, memorable and timeless design method. We not only seek to provide the strongest logo solution, but strive to educate our clients the power of a great logo and how it strengthens the success of their brand.
The logo design of a brand is a critical element to it’s success. Your logo is a powerful visual tool that creates instant recognition for your business/brand. Essentially, it can make or break your brand. With proper brand strategies, your logo design functions as a visual aid that sets you apart from your competitors.
New companies and businesses often feel (note – key word here is “feel”) that their initial lack of customers and limited funds is a justifiable reason to not invest in a custom logo. It is a task that is neglected until revenue increases. These startups turn to non professional avenues, such as online do-it-yourself interfaces, logo design crowd sourcing websites, purchasing cheap logo templates or simply trying to use a desktop font with an graphic as a logo solution. The results of these means can be devastating to a new brand. The failure to have a properly designed logo makes branding the new company very difficult. Moreover, a poorly designed logo conveys lack of credibility, and makes it harder for initial customers to place their trust in what you offer.
The primary function of a logo is to be the visual mark of your company. A strong and well designed custom logo helps your company stand out as a leader in the sea of poor logo design. The best logo design solutions will have these important characteristics:
The first step of the logo design process at Typework Studio is to understand our clients’ needs and goals. Before any creative work takes place, we clarify your vision through questions like:
With answers to these questions, the creative work takes place. First, we design several unique logo solutions in black and white which we present to the client as a PDF. After reviewal and discussion, the client selects a concept, and we work to refine the design of this logo. After we perfect the final black and white logo, we introduce color variations. At the conclusion of the logo design process, we provide the client with high res files of the logo including EPS, JPG, TIFF, PNG and any other files they may request.
Are you in the search for a custom logo design for your company/brand? Contact our design office in Buffalo, NY by calling (716) 320-0010, emailing us at [email protected] or use the form below.