Brochure design can help strengthen your brand in a variety of ways. A brochure can hold lots of information, be distributed easily, strengthen your brand’s credibility, while being cost effective. They can range from bifold, to trifold, to multi-pages based on the amount of information you need to communicate. Likewise, brochures are helpful in that they can be placed strategically in a wide variety of places, which helps you get more visibility. Plus, brochures are very helpful in situations where time is limited with a potential customer. With a brochure, they can take it away and read at their leisure. Brochure Design is an essential and effective communication tool for several reasons:
- It’s a quick and effective way to introduce your company or group
- Communicate credibility and trust about your brand
- Answer frequent questions that may come up in regards to your brand
- Relay contact information if they are interested in contacting you later
- Render a specific call to action to the reader
- Serve to create an emotional response to your company and group via content and imagery
- Help you stand out from your competitors
- Perform as a reminder of your brand as the brochures sits on the reader’s desk or elsewhere
- Strengthen your brand identity through consistency of design