Put Your Brand on Display: Trade show Graphics that Work
As a new or existing business, whether it be a retail or whole, trade shows are excellent ways to promote your brand. In addition, they are great ways to network and conduct market research about your customers and competition. Some reasons to participate in trade shows include:
- Promote your brand and image to a large amount of potential clients at one time
- Discover your competition and view the market strategies they implement
- Generate new ideas for your business and market campaign
- Get education on your industry and what your target market searches for
- Network and form new potential business relationships
- Quickly answer questions in person which can lead to new business
What Makes a Great Tradeshow Graphic?
If your brand decides to participate in a trade show, there are some considerations to keep in mind. When you put your brand on display with large scale graphics, communication of your brand to your audience is key. So how do you do this?
- Add your logo – Let your audience know who you are with your logo. Although vital for brand communication, be conservative with your logo. Your logo should not be the largest part of the display. While it should be visible, it does not need to scream at your audience. Picture it like this – would you scream your name at someone as an introduction? Be subtle and put the emphasis on the creative design behind the graphic.
- Simplicity – Keep the graphic clean, clear and to the point. The human brain is built to appreciate order and simplicity. Trade show graphics that overwhelm will confuse people and leave a negative impression.
- Brand Statement – every brand should have a brand statement. This is a simple phrase that sums up who and what you do quickly and clearly. Your brand statement should be well thought out. Specifically, it should speak to who and what you do. In the end, it should be on the trade show graphics in conjunction with your logo.
- Functional – Prior to the design of your trade show graphics, investigate your space. Find out all the specifications. As an example, trade show graphics will have booths or tables in front of them. Does yours have this? All of this information is important to create a successful graphic. You need to ensure that your trade show set up works effectively with the clear brand communication to your target market.
How our Buffalo NY Branding & Design Agency can Help
As designers who design and develop brand identities, we offer trade show graphic design for brand development. While we offer design that is cohesive and consistent with your brand, we are not limited to this only. Likewise, we also design large scale graphics for the workplace or kiosk designs or banners for exhibits. We require exact specifications for the graphic in relation to the tradeshow stand or space that the graphic is to be fitted in. Another key factor is the deadline for the graphic. We can work with your print house to get them the correct specifications. If you are in need of a print company we have several notable print sources who produce excellent quality while work within your brand budget.
