Typework Studio

Brand your Logo

How to create a brand from your logo

How do you brand your logo design in a competitive environment?

One thing we clarify to our clients is – your logo is NOT your brand. Instead, your logo is the means whereby you help your brand gain recognition. How you brand your logo will help to create and reinforce brand awareness. So how exactly do you brand your logo successfully in today’s economy?

Things to keep in mind when building your brand

Consistency is Key

A successful brand will be visually consistent.  As you develop your brand, keep in mind that professional brand identity will be consistent through the means of design details. You can maintain brand harmony with the use of color, fonts, typography, theme, and imagery. A successful ad campaign will have a strong sense of brand uniformity. The result of consistency within brand identity is all marketing materials will work together as a family and be visually relatable. This harmony will give your brand credibility and relevance.

Brand with a Promise and Stick to that Promise

Behind every strong brand is a strong brand statement or promise. This is a statement that expresses the benefit of your company’s products or services. In effect, your brand statement evolves from careful market research of your audience’s desire or need. As you form your brand statement, be specific. Your brand statement should be short and memorable, but meaningful. Once you write your brand statement, make sure your products and services live up to that promise. Finally, use the brand statement in conjunction with your logo design within your brand identity.

Create a Positive Emotional Response with your Brand

Good brand identity will evoke a positive emotional response from your customers. How you create this positive emotional association between your target market and brand determines your success. It’s important to realize that this positive association is not built overnight. Instead, it is built over time through the use of consistency within the brand and good customer service. Whenever possible, never skimp on the brand image or take shortcuts. A good brand will reflect an owner who believes in the services and products they offer. All of these factors help to develop a customer relationship built on trust and credibility between your target market and brand.

What are some ways to brand your logo?

At Typework Studio, we work with businesses and individuals to develop creative and professional brand identities. Our Buffalo, NY logo design and branding agency offers the following design services alongside logo design as a means to help give you a great brand identity that resonates with your customers.

Do you need help with brand development?

Are you are a startup or existing business, or an individual who needs help with logo design and/or brand develoment, please contact us at (716) 320-0010 or email us to begin the conversation.

Design Work Related to Logo Design

"We commit to diligence and excellence with every design project."

View Logo Design Work

Make your brand better

We'd love to work with you to make your brand shine.
Please call us at (716) 320-0010 or email us at [email protected].

Request a Quote

dribbble Behancelinkedintwitter pinterest
©2021 Typework Studio | Privacy | Links | Sitemap
Made in Buffalo, New York, USA