Catalogs, formerly known as mail order catalogs, have been in existence since the 15th century. The first catalog dates back to Venice, 1498, where hand-lettered and hand-bound pamphlets were created to include a list of books available for purchase. With the rise of the printing press in Europe in the 17th century came an increase of mail orders for retail sales. Catalogs made their appearance in the United States in the 19th century. Sears Roebuck and Tiffany were the first companys to invest in catalog design to generate revenue.
Catalog design took off after the World Wars, with the rise of consumerism. Increase of leisure time, growth of industry, and increased wages gave consumers more spending power. And with this came a greater demand for goods, which spurred the popularity of catalogs.
Today, most companies will have a website which features some sort of online catalog. The question therein lies, is catalog design still an essential factor within the brand strategy of a company? The answer is yes. Small to premium brands can still benefit from catalogs as a means to usher customers to their sites for purchasing. Some additional benefits of catalog design include:
The cost for catalog design is determined by several variables. These include:
The catalog design process will be easier for you with the answers to the above statements will make . If you need help with brochure and catalog design, our design agency can help with: