With each new logo design project, our primary focus is to clarify who you and your business are. It’s also important to know your brand vision and expectations. We obtain this information by providing our clients with a creative brief at the start of each logo project. This creative brief is essential in helping us understand who you are and consists of 12 questions:
Once the creative brief is complete, our next step is the research and development phase. Because every good logo must be unique, timeless and original, adequate research ensures this. This is done prior to any design solutions.
Once we have completed the research phase, we begin the logo sketching process. Consequently, the research and development phase is essential to the design process and logo concepts. The logo concepts evolve from careful consideration and research of your brand. As we sketch, we can quickly rough out icons that have the potential for your brand.
After we sketch out the possible logo concepts, we review what concepts could function well for your brand identity. Once we select possible concepts, we transfer these to the computer and the actual vector logo design begins. As we design individual icons for your brand, we select specific fonts that will work well with the logo. We will often design several variations of a logo concept that show slight variations and fonts.
As we near the logo presentation, we review the logo designs. We narrow the concepts down to the ideas that we believe will function the best for your brand. As we present the logos in a pdf format to the client, we explain the thought process behind each concept.
After the initial logo presentation, we give the client time to process the concepts. We suggest the client cut out the logo designs and place them around the office or business i. Each logo concept will look different within the context of the environment.
After there has been time to process, we meet again to go over thoughts, changes, and tweaks. Occasionally clients often like one typeface over another and wish to view this with the icon they prefer. After we refine the logo within the black and white stage, we begin finalization. At this point, we introduce color schemes. Color variations only begin as we near finalization. This is essential to save time and rework. The end result? A logo concept that our clients love.
Are you a startup business, existing business or individual in need of logo design or brand identity development? Typework Studio is a Buffalo, NY logo design and branding agency who work with clients throughout the United States. We would love to partner with you on your next logo design project! Please contact us at (716) 320-0010 or email us using the link below.