In 2018, over 50% of website traffic was on mobile phones. This is constantly increasing as mobile technology improves each year. Your customers are quick to jump on the web and look up your company. If your web site’s design is not viewable to read or doesn’t render well, there’s a good chance you will loose your customer’s interest and sale. Responsive design is necessary to compete well within your industry.
Think about it. The way we respond to people is important. Every response expresses how and what you feel towards to someone or something. Ultimately, we can make or break people with our responses. Your web site is no different. When your site fails to respond on mobile devices, you turn away potential customers to your competition. Your website must have responsive web design, and it must respond well. To not have a responsive web site reflects poorly upon your brand. Your customers need to see integrity and consistency in order to invest in you. So take the extra step and invest in responsive web design.