Package Design

Brand Development

Presentation is Everything: Why You Need a Great Package Design

Within a brand, the product package and presentation are everything if you are trying to monetize on your product. If your product cannot sell by itself alone, you can guarantee your market efforts will be in vain. Not to mention all the additional work needed to do to sell the product. The presentation of the product, or the package design, must sell on the shelf without any verbal dialogue. So what makes a strong package design?

Package Design that Yields Success

All of these factors play a critical role within a successful product package design. Other factors that have an impact include design and development time. Likewise, consider the time to research your target market and the production time. Consider budget in regard to design and efforts to promote of your product.

Prior to design work, it is important to have all your market research written out. Make sure you have a budget and market ideas and concepts clearly defined. Have all die lines and specs so you can work efficiently with your printer.  All this is necessary in order to produce a successful package design in a timely manner.

Communication in a Successful Package Design

Given all the appropriate details for the project are ready, the final factor in a successful package design lies in communication with your designer. Often clients feel that all investment should go into the product rather than the actual promotion. As a result, they skimp on the cost of a designer. Your designer is a critical factor to success within the marketing of your product. The result of an unskilled designer is an immature package design. Part of your overall budget for package design will include resources that hire a skilled designer. A good designer will bring things like typography, line, texture, color and style to your product. At the same time, their design will effectively communicate the message you are working to deliver to your end market.

Working with our Buffalo NY Branding & Design Agency

If you are interested in learning more about package design from Typework Studio, or to understand what our branding and design agency can bring to the success of your package design, contact us today. Our designers can talk through your project and give you a design estimate for your package design. If you need help in the selection of a printer to fit your budget, we can recommend several print houses with excellent quality and affordable pricing.

Featured Package Design Work

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(716) 320-0010 or email us at or using the form below.

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