Matick Auto is the largest auto dealer in the country, located in Michigan. The auto retailer contacted our NY branding & design agency with a challenge in hand. As leaders in their industry, the company has had a long standing established logo and brand. However, their current logo was in a need of refresh to bring the brand up to modern times. The challenge of the logo redesign was that the new logo must look good coupled with other major car brands (Chevy, Toyota, MV-1). On the other hand, the new logo should not diverge too much from the original brand.
The project images above show the finalized brand identity for Matick Auto. Our design agency was responsible for creating several corporate brand identities for each division of the company. All the stationery and business cards of each division are united by the logo and color scheme, yet each division is differentiated by the accent color used. The final project is clean and modern, yet maintains the same spirit of the original brand.