Dyetech Equipment Group is a network of packaging professionals in California that began in 1979. With 30+ year of experience, Dyetech is an expert of manufacturing, sales and service of packaging machinery. Last year, the team came together on the decision for a rebrand of the company, in which our design agency was able to help.
The first step to the rebrand was a new logo. The logo had to be simple, modern, memorable and timeless to withstand years to come. Likewise, it must showcase Dyetech as a leader within their industry and stand out from competitors. The final icon is a geometric shape that abstractly shows part of the letter D as a cut out with in a square. We decided on cool blue tones for the icon coupled with gray for professionalism in the final logo. This project shows the final logo design for the packaging company.