Brochure Design

Leave a lasting impression

 
First, let’s clarify something – print design is not dead. With the rise of the internet, web design and online marketing, printed materials (including brochure design) can be sadly underestimated. The fact of the matter is, when selling your company to a potential new prospect, you may only have a few seconds of their time to get the full spectrum of who you are across. A brochure is a great way to quickly and effectively communicate all of the major selling points of your company without taking up too much your clients time. And a creative design will do nothing but help you stand out among your competitors. 
 

 

Brochure Design, A great way to communicate

Brochure Design is an effective communication tool for several reasons:

  • A quick and effective way to introduce your company or group
  • Communicate credibility and trust about your company or group
  • Answer frequently asked questions that may come up regarding your company or group
  • Communicate contact information if they are interested in contacting you later
  • Communicate a specific call to action to the reader
  • Help to create an emotional response to your company and group via content and imagery
  • Help you stand out from your competitors
  • Serve as a lasting reminder after your time is up as the brochure sits on the readers desk or elsewhere
  • Strengthen your brand identity through consistency of design

What makes a great brochure?

In this day and age, anyone can have a brochure. There are several things that make a successful brochure:

  • A correct target audience – Every business has a target audience, i.e. – who are you trying to reach out to? A well designed brochure will quickly communicate and evoke a response from the target audience
  • Well written content – a good brochure will have interesting and well written content, addressing key points, questions and answers in a clear and concise manner
  • Simplicity – remember the KISS principle ( Keep it simple stupid ). A good brochure will be simple yet clear, avoiding too much content and sticking to the key points. Clients often feel stressing points over and over again will remain in the readers mind. Avoid redundancy and focus more on what you have to say that will create that sale
  • Creativity – what better way to stand out from your competitors other than having a creative brochure. If you have the ability within your budget, going above and beyond the standard 8.5×11 trifold can help you make that sale. Think unique sizes, business card cuts, rounded corners, paper texture, pantone colors, embossed text or letterpress. These are all great ways to stand out in a classy fashion and sell your company

 

How our NY Design Agency can help

 If you are interested in brochure design for your brand identity, or need as part of an overall brand, our NY design agency can help. In addition to the overall design, we can provide copy writing for those in need of content, and custom photography for a more accurate representation of your brand. For those in need of printing, we have several reputable print houses with whom we work that provide quality printing in addition to being cost effective to your budget. Contact us today for more information on brochure design.

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