In branding, image and presentation are everything if you are trying to monetize on your product. If your product can’t sell by itself alone, you can guarantee your marketing efforts will be in vain, or more work than you need to do. The presentation of the product, or the package design, must be able to sell on the shelf without any verbal dialogue. So what makes a strong package design?
All of these factors play a crucial row in creating a successful design for your product. Other factors that have an impact on package design include development time, research time on your target market and the actual printing time. Make sure you have factored in budget and design and production time for the promotion of your product.
Prior to working with a designer, it is important to have all your market research written out, budget ready, ideas and concepts clearly defined, die lines and specs if you are working with a print house; otherwise this will need to be defined. This is all necessary in order to design a successful product package in a timely manner.
When all the appropriate details for the project have been compiled, the final factor in a successful package design is the designer. Often clients feel that all investment should go into the product rather than the actual promotion and skimp on the cost of a designer. The designer is one of the most critical factors that can lead to a success within the marketing of your product. An unskilled designer results in an immature package design. Part of your overall budget for package design should include resources to hiring a skilled designer. A good designer will bring things like typography, line, texture, color and style to your product, while at the same time effectively communicating the message you are working to deliver to your end market.
If you are interested in learning more about package from Typework Studio, or understanding what our NY branding and design agency can bring to the success of your product, please contact us today. One of our designers can talk through your project and get you a design estimate for your package design. If you need help selecting a printer to fit your working budget, we can recommend several print houses with excellent quality and affordable pricing.
We design strong and unique logo solutions that establish our brands as leaders in their industry
We unify brand identities with the graphic design of printed materials for strong marketing campaigns
We strengthen brand presence through the design and development of unique web sites and mobile solutions
We develop solid visual brand identities with the provision of studio and product photography
Call to discuss your new brand identity with a designer at (716) 320-0010 or email us at