Tony Zambito, formerly of Buyerology.com, a site pertaining to discussing everything related to Buyer Personas, is a return client of Typework Studio. This new project involved coming up with the branding and delivering in terms of branding + web design. The logo design is representative of Tony himself, with the final icon being a pair of glasses. The message we came up with was the Art of Buying, a more artistic vision that expresses to companies wishing to understand their clients that buying can be expressed as an art form. We all buy things for one reason or another, whether it be to maintain a facade or create an image for ourselves. Tony helps these companies understand just this and how to target these customers.