We have recognized previously that your logo is NOT your brand, but a method and means to help your brand to be instantly recognized by your target market. Your logo helps to create and reinforce awareness of your brand. So how exactly do you brand your logo successfully in today’s economy?
A successful brand will have a logo design with the ability to be used consistently in a variety of different media from letterhead and stationery to the web to corporate signage. In developing these medias, keep in mind that a professional business image will maintaing consistency throughout the brand, rather than a hodge podge of mismatched advertising failures. Maintain consistency within your brand through the use of color, fonts, typography, theme and imagery. A successful advertising campaign will have a strong sense of identity, as if all the design pieces belong within a family structure. In doing this, you are creating brand credibility and relevance for your business.
Behind every strong brand is a strong brand statement, that is, a statement that expresses the benefit of buying and using your company’s products or services. This statement is created after careful research of your target market and what they desire or need. Be specific with your branding statement, as specific is more memorable. Once your branding statement is delivered, make sure your products and services live up to that statement. Use this statement in conjunction with your logo design on your marketing mater.
A strong brand will create a positive emotional response within its target market. Being able to create a positive emotional association between your target market and business will ultimately determine your success. Realize that this positive association is not achieved overnight, but is built over time through the use of good branding and a customer relationship built on understanding, trust and support.
At Typework Studio, we work with businesses of all sizes to successfully create a professional brand identity that speaks of consistency and professionalism. Our full service design agency offers the following in addition to logo design:
We design strong and unique logo solutions that establish our brands as leaders in their industry
We unify brand identities with the graphic design of printed materials for strong marketing campaigns
We strengthen brand presence through the design and development of unique web sites and mobile solutions
We develop solid visual brand identities with the provision of studio and product photography
Call to discuss your new brand identity with a designer at (716) 320-0010 or email us at