Since 2008, our NY based branding and log design company has helped our clients establish great brand identities through logo design. We work alongside our clients to accurately understand and present their vision and mission through their logo to their target market. We strive to educate our clients about the power of a good logo and how it strengthens the success of the brand.
Logo design is essential to the success of your brand. Having a professional logo is a powerful tool that creates instant recognition for your business. Your logo makes or breaks your brand. And when properly branded, your logo will set you apart and above your competitors. Businesses often feel that a lack of customers and limited funds is justifiable to put off logo design as well as corporate brand identity, until their revenue ncreases. As a result, the lack of a properly designed logo makes branding your new company very difficult. Likewise, a poorly designed logo makes your initial customers harder to come by and can result in a failed business venture. Ultimately, how your logo design appears within your brand will make or break your company.
Other than identifying your company, a strong logo will help your company stand out from the masses of visual marketing clutter. The best logo designs have these important characteristics:
The first step of the logo design process at Typework Studio is to understand our client’s business needs. We address questions prior to the logo design and any creative work that include:
After we define a target message from the client, the creative work takes place. First we design several unique logo solutions in black and white which we present to the client as a PDF. The client selects a concept, and we work to refine the design of this logo. When we refine and perfect the final black and white logo, we introduce color variations. At the conclusion of the logo design process, we provide the client with high res files of the logo, including EPS, JPG, TIFF, PNG and any other files they may request.
Are you a startup or existing business that needs to find a logo design agency for your brand identity? Please reach out to us at 716.320.0010 or email us at [email protected] to speak with a branding logo designer or to discuss logo design and brand identity possibilities. We offer our design services to not only Buffalo, New York, but throughout the United States as well as internationally. Take a look at the articles within our logo design section to help understand the process and importance of a strong logo design and brand identity.
— Paul Rand, “Design Form and Chaos”
Call to discuss your new brand identity with a designer at
(716) 320-0010 or email us at